During this economic downturn many small businesses and corporations have had to entice customers with lower prices. The argument against reducing the price of your product is that once you bring it down, you cannot bring it back up. First, the consumer realizes that they overpaid for your product in the beginning, strike one. Second, when things turn around and you raise your prices they will feel gouged, strike two.
So today I find it quite amusing that Apple is going to raise the prices on music downloads. Just this week Microsoft launched a new campaign and this one just might work.
Personally I think their marketing department finally hit a home run.
While Apple’s thirty cent increase is not budget shattering nor will it put them in the category of AIG backlash, what about customer loyalty?
There is a reason that All Business features The Dollar Store during this recession. There is a reason NBC news now incorporates a “good news” section every evening now. For Apple, this may be the first time they don’t get it. The price change should occur April 7th, why they didn’t wait till April 15th?
I think Apple just had its first strikeout!
